The Nanoleaf Story

Humble Beginnings and Perpetual Evolution

Our story begins with three adventure-seeking, life-loving, dream-chasing digital nomads with an aspiration: make the world a better place. It wasn’t a new idea, nor one unique to them. But there was a passionate, personal connection to it. The three founders met while building a solar-powered car on the University of Toronto’s World Solar Challenge team—and learned that there didn’t have to be a compromise between performance and efficiency.

The Beginning

Nanoleaf began as a Kickstarter campaign in 2012, with the founders living in the production facility in China. Originally called the Nanolight, our first product existed because of a belief that the lightbulb didn’t have to look like a lightbulb just because. And could also be much more energy efficient than any lightbulb before it. Thus, the black sheep of LED lighting was born.

We kept the original campaign up to remind us where we got our start. Check it out here.

Putting Down Roots

After the massive success of our original Kickstarter campaign, it was time to get down to business. The first move was a move—out of our CTO’s garage—and into the shared offices at the MaRS Discovery District in Toronto, Canada. Not long after, we moved into our current headquarters in downtown Toronto. It’s above both a coffee shop and a pub; and yes, that decision was very popular with our team. At the same time, we set up our production and logistics facility in Shenzhen and our satellite office in Hong Kong.

Breaking Some Rules

The overwhelming response to our Kickstarter campaign made one thing abundantly clear—people wanted change and didn’t care about conventional wisdom in lighting. So, we set out to create our Classic Series products. Striking design, ultra-high energy efficiency, and a dare-to-care approach to building partnerships with suppliers and customers.

Getting Smarter
and Being Smarter

After creating the most energy efficient lightbulb in the world and diverting almost 4 million tonnes of carbon dioxide away from the atmosphere, we opened our horizons up to a new challenge: energy-efficient smart lighting. The result was our Smarter Series class of products—the perfect fusion of human-centric product design, emerging lighting technology, and our own blend of conscious capitalism.


menatwork GmbH & Co. KG

Responding to high demand for Nanoleaf products in Germany, we teamed up with MATW to bring our products to Germany. Nanoleaf carefully selects its distributor partners, and only ones that have a high commitment to service excellence are awarded the designation of Nanoleaf Premium Partner.

From menatwork:

“The passion for mobile communications and new technology trends is our driving force – perfect customer service and your complete satisfaction is our mission.”

[Matw] has been offering a comprehensive portfolio of high-quality accessory brands and additional services for the IT / telecommunication sector since 2007.

Through the close cooperation with our customers and partners, combined with our long-term market experience, we identify the right accessories for the POS (Etail / Retail) and bring these to the market at an ideal time. This gives us the decisive competitive advantage – in an incredibly fast changing industry.

Extensive services and services as well as B2B and enterprise solutions complete our offer so you can sell interesting and heavy-weight accessory products to your customers.

Would you like a personal consultation? Call us today at +49 (0) 8222 / 41012-0 – Our competent and friendly sales team will be happy to help you.

Our Internet shop at is available 24h – you can also contact us by e-mail and Skype – you will get an immediate response from us.

We look forward to serving you.

Your team at [matw]

You can contact MATW here.